Methodology
How the presence score works
Every listing gets one number from 0 to 100, built from six weighted signals. We only use information a customer could find themselves: public websites, review platforms, map listings and social profiles.
The six signals
- Website22% of score
- 88
- Reputation20% of score
- 80
- Local SEO18% of score
- 72
- AI visibility17% of score
- 68
- Content13% of score
- 52
- Social10% of score
- 40
Is there a fast, mobile-friendly site that names the services and the service area?
How many recent reviews exist, and what do the ratings look like across platforms?
Are the name, address and phone consistent, with pages that target the real city and service?
Do AI assistants name this business when asked for this service in this city?
Are there service pages, project photos and pages updated in the last year?
Do active, branded profiles exist and link back to the website?
Bars above illustrate relative weighting, not any specific business.
What the bands mean
80-100 · Strong
Findable everywhere. Reviews are recent, the site is current, AI assistants name them.
65-79 · Solid
Good fundamentals with one clear gap — usually review volume or AI visibility.
45-64 · Patchy
A customer can find them, but only if they already know the name.
0-44 · Weak
Effectively invisible outside word of mouth. Biggest upside from small fixes.
What we don't do
- We don't sell placement, rankings or score adjustments.
- We don't publish review text — only aggregate counts and ratings from public sources.
- We don't judge workmanship, pricing or licensing. The score measures visibility, not quality.
- Estimated figures are labelled as estimates, and owners can submit corrections after claiming.